Customer Relationship Management

Customer Relationship Management (CRM) refers to the methods used by various organizations to manage their relationship with clients. Usually information on existing and potential customers will be stored. They are analyzed and used to achieve particular goals. There are automated CRM processes that generate automatic personalized marketing based on the information stored in this system.

It is a corporate strategy to maintain and attract more customers. The major focus of CRM is creating and maintaining good relationship with customers. There are several commercial CRM software packages available which differ in their approach to CRM.

CRM is mostly of an approach than technique. It focuses primarily on customers. CRM is used to spot factors that are perceived as important by clients. It is used to promote a customer -oriented philosophy. It provides above par customer support and rectifies complaints from customers. It develops end to end processes to serve customers. It generally tracks all aspects of sales.

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